The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000’s.
It shook the fabric of the status quo and literally split the marketing world into two different but equally important segments. Over the course of the last 15 years, traditional agencies have always struggled grasping and delivering high-quality digital campaigns. Inversely, digital agencies have had an equally difficult time breaking into the traditional world. This unfortunate trend has been at the expense of the consumer, until now.
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