How To Customize Your Adwords Anomaly Detector Script

Susan had her web developer set up Google AdWords Anomaly Alerts so she would know when her AdWords account was underperforming. Shortly after going live with the new code, Susan received an alert. She opened the email and learned that she had an anomaly; but to her frustration, that was all the alert told her. It did not tell her what part of her account had generated the alert, nor did it tell her what outside influences might be causing the decreased performance.

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How Tra-Digital Advertising is the Future of All Advertising

The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000’s.

It shook the fabric of the status quo and literally split the marketing world into two different but equally important segments. Over the course of the last 15 years, traditional agencies have always struggled grasping and delivering high-quality digital campaigns. Inversely, digital agencies have had an equally difficult time breaking into the traditional world. This unfortunate trend has been at the expense of the consumer, until now.
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Google Brings in a New Data Distribution Module to Adwords – Attribution 360

Google Brings in a New Data Distribution Module to Adwords

Google recently announced an upcoming data- driven attribution model to AdWords. The change means that users can now allocate an attribution model to every conversion type that has been established in AdWords. As a result, nobody will be required to use last-click as a default setup for assigning conversion credits.
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Facebook: Changing the Way We Drive Leads

Facebook lead ads give advertisers the opportunity to gather information and leads directly from mobile ads. It bypasses the need to get users to click-through, fill out a form and SUBMIT. Instead, in Facebook, once a user clicks on an ad, information like name and email will be pre-populated. You can set up customized form fields for accumulating information that fit business needs.

How Does This Work?
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